The Tea Alphabet. Good things brewed with time and type.
Seasons' Tea Alphabet is a packaging concept and typography study built around a simple idea: pairing each letter of the alphabet with a tea variety, using type as the primary visual identity for every flavor. From "C" for Chamomile to "D" for Dragonwell, each package centers on a single oversized letterform, rendered in a distinct type style that reflects the character of the tea inside — playful and rounded for floral blends, bold and structured for energizing ones.
Beyond the hero letterform, each package includes consistent, functional details: flavor notes, health benefits, caffeine content, and category tags, all organized in a clean, systemized layout. This balance between expressive type and structured information was central to the project — treating typography not just as decoration, but as a way to instantly communicate mood, flavor, and function at a glance.
